In addition to building self-confidence, plus-size participants of the Instagram frenzy hope that by creating tolerance for bigger women in bikinis they will fuel more people to design clothing for bigger bodies.
'I remember walking in and seeing a two-piece bathing suit in the plus-size section and I started crying. It just became this symbol of a shift, it was so symbolic and meaningful, said #losehatenotweight creator Tovar.
#Fatkini comes at a time when millions of Instagram users are obsessively looking at photos of celebrities and models and hoping to emulate them to an unhealthy extent.
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