In 2013, Jay-Z spent six hours at New York's Pace Gallery performing his track "Picasso Baby" to promote his album Magna Carta Holy Grail. Inspired by renowned performance artist Marina Abramovic's MoMA piece "The Artist Is Present," in which she spent three months of 2010 sitting in the museum, Jay-Z apparently agreed that he would help the Marina Abramovic Institute in exchange for adapting her project.
While Abramovic originally consented to the idea and even appears in the video, she now says that Jay-Z, 45,did not fulfill his end of the bargain, leaving her feeling completely used.
In a new interview with Spike Art Magazine, Abramovic, 68, says:
"I am very pissed by this, since he adapted my work only under one condition: That he would help my institute. Which he didn't."
"The day before, he came to my office and I gave him an entire power point presentation and said: okay, you can help me, because I really need help to build this thing. Then he just completely used me. And that wasn't fair. This is very different from Lady Gaga, for example, who has done great work for me. Just by having 45 million followers, she brought all these young kids into my public."
"And in the end it was only a one-way transaction. I will never do it again, that I can say. Never. I was really naive in this kind of world. It was really new to me, and I had no idea that this would happen. It's so cruel, it's incredible. I will stay away from it for sure."
While Abramovic originally consented to the idea and even appears in the video, she now says that Jay-Z, 45,did not fulfill his end of the bargain, leaving her feeling completely used.
In a new interview with Spike Art Magazine, Abramovic, 68, says:
"I am very pissed by this, since he adapted my work only under one condition: That he would help my institute. Which he didn't."
"The day before, he came to my office and I gave him an entire power point presentation and said: okay, you can help me, because I really need help to build this thing. Then he just completely used me. And that wasn't fair. This is very different from Lady Gaga, for example, who has done great work for me. Just by having 45 million followers, she brought all these young kids into my public."
"And in the end it was only a one-way transaction. I will never do it again, that I can say. Never. I was really naive in this kind of world. It was really new to me, and I had no idea that this would happen. It's so cruel, it's incredible. I will stay away from it for sure."