According to Nairobi News, Mitch Wyclif, a publicist for Beat Ya Keggah production, said: "We are demanding for 70% airplay from our LOCAL media as we see only Tanzania and Nigeria music being aired."
Mitch cited corruption in the local media, claiming local musicians have to pay media producers and DJs before their music can be played.
"The media has turned to be the most corrupt platform. One has to bribe producers of shows and DJs in order to get airplay in their station," said Mitch.
Latest reports say that the Kenyan government has now put in place a new directive that requires radio and TV stations to broadcast 60% local content. The Communication Authority of Kenya expects all broadcasters to meet this requirement by 2018.